Dear Sir / Madam

My name is Sean Bryson.

I am writing to you to ask for your help to launch a new initiative for the benefit of the elderly, in the borough of Kensington and Chelsea.

The aims of this project are:

To give the elderly in the borough, a permanent high profile.

To give the elderly and the organisations that serve them a public platform, where they can communicate with each other and the general public.

Mr John Moore, the editor of the Kensington and Chelsea Times, has agreed to give space in his paper free of charge for this purpose.

IT IS HOPED THAT READERS LETTERS WILL PLAY A MAJOR ROLE IN THIS FORUM.

5,000 window cards are being distributed by volunteer workers throughout the borough to launch this initiative, due to commence in April of this year.

The printing and stationary have been supplied at below market rates.

The funding has been provided by the North Kensington City Challenge Company.

What we all ask of you is very little but so very, very important.

PLEASE display your window card!

Even if people all around you are displaying their window cards don't waste yours, please use it.

To get things off the ground we need a period of maximum coverage. This will develope into "word of mouth" awareness and is the most effective way of reaching people.

THIS FORUM WILL BE COMPLETELY INDEPENDENT OF ANY ORGANISATION.

Also, why not show this letter to at least two other people ? It's your future too!

Many thanks for your assistance